Developing a New Incentive and Bonus Scheme
The Client
A magazine publisher.
The Aims
The mission was to facilitate the development of a coherent, motivating and unified incentive scheme.
Issues
The client, a magazine publisher, operated 4 different schemes within different arms of the business. As more people were moving from one part of the business to another it was becoming necessary to rationalise the differing schemes.
Initial attempts to discuss a new scheme had met with resistance from sales managers who were keen to maintain a status quo and who felt that they might lose out in any changes.
The Solution
It was important to ensure that sales managers were involved at an early stage to ensure buy in and complete understanding of any proposed scheme. With this in mind we facilitated a series of meetings with managers where we agreed the objectives of any new scheme and identified the key drivers in the package.
At the same time we benchmarked the existing schemes against those used by similar organisations. We then presented managers with our findings and developed three options.
Once managers had agreed their favoured option we developed detailed documentation with HR and finance and presented these to managers. We then facilitated a workshop with managers to ensure a consistency of message once the new scheme was unveiled.
Feedback Evaluation
The schemes were well received and continue in use.
