Understanding the Marketing Mix
This is a sample outline. For a full outline contact us, we will take a brief from you and produce a more detailed, tailored outline.
Aims
Built around a series of real life case studies this workshop takes you through the key steps in marketing planning. You will learn about the key elements of an organisation's marketing plan and develop your own outline plan from a case study.
Who Should Attend?
Managers responsible for marketing strategy input or developing managers who need to learn more about business drivers.
Duration
One or two days
The role of marketing in business.
The relationship between marketing, sales and strategy.
Marketing objectives and corporate objectives.
Outlining and developing strategy.
PEST factors and their influence on strategy.
The 4 Ps of the Marketing Mix.
Defining strategy.
Defining the Market.
Product life cycles.
Elements of a marketing plan.
Setting communication and sales objectives.
Fixing a budget.
Deciding on the message.
The Promotions Mix.
Media decisions.
The inter media decision.
