Key Sales Skills: A sales introduction
This is a sample outline. For a full outline contact us, we will take a brief from you and produce a more detailed, tailored outline.
Aims
Aimed at new sales people, this workshop helps you get to grips with the basic principles of selling. You will learn how identify the key areas of the sales process. You learn practical skills and techniques used by effective salespeople.
Who Should Attend?
Useful as an introduction for inexperienced sales people or as a refresher for more the experienced.
Duration
One or two days
Understanding the customer, buying motives, needs and wants.
What do people buy?
What happens during a sale?
Planning and preparing the call.
Getting through to the buyer.
Opening with clarity and enthusiasm.
The golden rules.
Creating a good relationship.
The power of words.
Questioning and listening skills.
Matching features and benefits to needs.
Spotting buying signals.
Closing the sale.
Overcoming resistance.
Practice the tools you have learned - role-plays based on real life situations to identify individual styles, strengths and areas for development. This will enable you to experiment with new techniques and discover how the learning fits together.
