Writing Letters that Sell
This is a sample outline. For a full outline contact us, we will take a brief from you and produce a more detailed, tailored outline.
Aims
This practical workshop looks at the impact of good and bad letters on your business relationships. Through a series of practical exercises we isolate the key factors that make a good letter and put the theory into practice. Be prepared to put pen to paper.
Who Should Attend?
This workshop is particularly appropriate for those who wish to get to grips with the key principles of the subject. Experienced salespeople will find it a useful refresher.
Duration
One day
Why is letter-writing important.
What makes a good letter?
Planning your message.
Getting started - overcoming writers block.
Grammar Guide.
Where you can break the rules.
Improving style and language.
Writing shortcuts.
Checking and polishing.
Practical exercises.
